Attraction strategies
Building a large and appropriate candidate pool from which to select staff considerably increases the likelihood of recruiting talented people.
We offer a practical, research-based methodology for attracting the right people to an organisation by shaping advertising content. This process enables the organisation to maximise its advertising spend and provides realistic culture and job previews to candidates, thereby strengthening the psychological contract between employers and new recruits leading to improved retention.
Please contact us for a copy of our paper Employer Branding: The attraction of talent and creation of an honest psychological contract which describes a project undertaken for the Australian Federal Police which was presented at the 5th Australian Industrial and Organisational Psychology Conference: Advancing Creative Solutions in Science and Practice held in Melbourne.